About
We are Kinshape, a small and young brand born from a simple yet revolutionary idea: to bring a viral global beauty trend to Italy, one that’s still relatively unknown here.
Our inspiration came when we first encountered Kinesiological Therapy in its therapeutic context: a scientific study of human movement based on physiological, anatomical, and biomechanical principles.
This same approach can be effectively applied to beauty. The innovative use of facial kinesiotape offers a natural method that, through the mechanical action of the tape, helps combat the signs of aging, without the need for invasive treatments.
Our Journey
The idea behind Kinshape was born from the desire to offer a natural and accessible alternative to expensive, and often invasive cosmetic treatments.
Our Mission
In a market overwhelmed by chemical products and complex, invasive procedures, we wanted something different: a product that is not only effective but also gentle on your skin.
Our Vision
OUR GOAL IS AMBITIOUS: to change the way Italians approach skincare by offering an innovative, safe solution, one that aligns with the principles of natural beauty and simplicity.
That’s why we’ve dedicated ourselves to researching and developing a solution that truly makes a difference, carefully studying the benefits and best practices for applying facial kinesiotape.
Our Values
Innovation
At Kinshape, we embrace innovation in every aspect of what we do.
We’re constantly exploring new solutions and technologies to offer cutting-edge experiences to our customers, ensuring our brand stays dynamic, forward-thinking, and always aligned with evolving expectations.
Naturalness
Naturalness and safety are key values that guide every decision we make.
We place great emphasis on skin health and well-being, selecting natural and safe materials for our products—avoiding harmful chemicals and invasive procedures in favor of respectful, gentle solutions.
Transparency
We believe in inspiring a deeper awareness of natural beauty.
We are open about the benefits, usage, and features of our products, as well as the research and reasoning behind our approach—building a relationship of mutual trust with our community.
Quality
Quality and excellence are our guiding principles.
Every Kinshape product is the result of careful material selection and a meticulously curated development process—aimed at delivering nothing but the best to our customers.
Our Logo
The Kinshape logo captures the essence of our brand, blending aesthetics and function into an elegant and meaningful design.
The name “Kinshape” is born from the fusion of “kinesio” (KIN), referring to movement and kinesiology, and “shape”, symbolizing our dedication to developing new forms, personally designed by us, to contour perfectly to your face.
The floral symbol featured in the logo is made up of overlapping petals in different colors, each evoking the key qualities of our kinesiotapes:
flexibility, naturalness, and innovation.
The blue and pink petals represent the delicate yet effective nature of our products—designed to adapt seamlessly to the skin while delivering visible results.
The overlapping of petals symbolizes the synergistic action of the tapes, working in harmony with facial muscles to enhance the skin’s overall quality.